What does a Mafia boss know about Marketing?

Lots!!! How you may ask? Because they make their clients an offer that they cannot refuse!! And it's this simple concept that's the backbone of any successful sales proposition you make. (Just do what the mafia does; however if I were you, I'd probably leave out the threats of violence in your sales piece.) If you can create powerful headlines and offers that anyone reading it would say to themselves, "My goodness, I'd have to be a complete fool not to take up this deal!" Creating a powerful offer like this is much easier than you think. Let me share with you one of the most compelling offers I've seen. It took a dying hotel on the wrong side of the Vegas 'strip', where you had to watch your wallet at every turn, and transformed it into a super money-maker. This is from a very successful ad that used to run for Bob Stupak's Vegas World hotel. Listen to this deal and see if you wouldn't act on this even if you were just an occasional gambler: "Act now, to receive a virtually free Las Vegas vacation. For $198 per person or $396 per couple I will: 1) Put you up in a luxurious mini suite in an exciting Las Vegas hotel right on the famous strip. 2) I will give you free tickets to a show with name entertainers. 3) I will put a chilled bottle of champagne in your room for free. 4) I'll let you drink as much as want for free, whether you're at the gaming tables, playing slots or in one of the lounges. 5) I'll hand you $1,000 of my money to gamble with for free. 6) I'll let you keep all your winnings. 7) I'll guarantee you'll win a colour TV, VCR or a faux diamond ring. Obviously I'm not going to give this incredible deal to everybody in the whole world. There can only be (small number) of these vacation packages available. First come, first served." If that's not an irresistible offer, I don't what is. The closer you can get to something like this, the more customers you'll have falling all over themselves to give you their money. All you need to do is throw together seemingly ridicules bonuses that just make it impossible for your customers to say no to you. What Vegas world did was piled on the bonuses. They just kept adding on the bonuses until it was near impossible to say no to them. This is the same technique that Demtel used to sell million of dollars of knives in Australia in the 1990’s. It made you think about how much value you were getting for such a little price. That's the power of the "bonus pile on". So what's the best way to start using this in your business? Well, one of the best ways I know is using paper and ink. You can give away a series of valuable reports with every service. What's more, you could even make this information available as a download from your website so you'd have zero distribution costs. Or you could make deals with other businesses where they'd let you give away a product or service from them to your customers. If you really use your imagination you'll come up with lots of ways to create a "bonus pile on". Have a look around for Offers that seem irresistible to you and replicate them in your business. You will be on the path to marketing success!